If you are looking for a competitive advantage, College Recruitment is a critical piece of your strategy.  Building a scalable pipeline of talent is vital in gaining the right talent for the right role. Organizations have the ability to quickly find talent at primarily two points in the year. This can be scaled up or down based on your organization needs and overall strategy. College recruiting is also often used as a testing ground to find new employees, assess them, and quickly gauge and judge their future potential. Future high-performers are located quickly and hopefully retained through to management. 

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Finally, Internship opportunities should be part of your solution. Studies have shown that employees who originally came into the company as interns feel a sense of belonging and are retained at higher rates than employees who did not start as interns. This is particularly true of employees from underrepresented minority groups, which can be the most difficult and expensive group of candidates to recruit. A strategic campus recruiting program that includes a robust internship program enables a firm to gain access to top diverse talent in a cost effective way.